Every spring, the Polaris rocks the snowmobile industry with an influx of custom models that are anticipated by hard-core riders across North America. Unique "choose your own adventure" media placements, multi-layered Google Goggles recognition and a unique online strategy combine with aspirational visuals and copy to relate to the consumer in a manner that stands in the face of the industry's convention.
CW: Emma Myers
To bring the campaign to life in the social space, Polaris pro riders were leveraged to geotag great riding locations and challenge consumers to checkin, if they had the chops to make it. The successful few were rewarded with a huge rebate off of their custom sled.
